Major events and social change are the ultimate influencers of the B2C and B2B customer experience. But for midsize businesses, the constant pace of evolving customer demand can get in the way of achieving strategic priorities.
Sound familiar? You’re not alone: 45% of midsize businesses cite changing customer wants and needs as a top external pressure for meeting their business goals, according to interim results from an ongoing Oxford Economics survey.*
Considering the structural changes that today’s disruption is making in the customer experience right now, there’s never been a better time to reconsider the effectiveness of your services and redesign them around customer needs – no matter how they change.