The consumer products industry is during massive change, with traditional assumptions, models, benchmarks, and metrics transforming to enable new growth opportunity.
To Meet the Challenges, Consumer Products Companies Must Focus on Strategic Priorities That Drive Digitalization
Journeys Engaging consumers throughout the entire consumer journey means going beyond just the purchase and use of a product to include content, services, and other complementary solutions delivered as part of an ongoing dialogue.
How can SAP help consumers in their journey?
Experiences 70% of consumers seek timely, tailored experiences that guide them through the journey.
Outcomes 90% of consumers want more than products to achieve outcomes.
Ecosystems 80% of business today is so fast paced that companies competing as an ecosystem are at a tremendous advantage.
Speed Today’s innovative companies are capitalizing on economies of speed. With confidence and agility across both physical and virtual channels