These days it's becoming harder and harder to identify, connect, track, manage and maintain the online movement of prospective and existing customer for intelligent data management online.
This is because customers today use numerous channels to get to know the products or services of specific companies they want to use or buy. They will search sites, read research papers, compare specs and pricing through tools and refer to influencer posts on all social media platforms before making a “buy” decision.
But what we need to be able to do is understand, predict and match their online behaviour. This way we can understand prospective customers, address them via diverse channels, win them and bind them in the long run.
Join us in the upcoming SAP CX webinar to see how we can:
Do omnichannel based personalized communication via all channels with potential and existing customers
Have a professional customer management capability
Understand how to innovative the online shopping experience of potential and existing customers with comprehensive data management