Customer Spotlight: The right CRM solution can transform your business
SAP Discover Online Session on February 15th, 2018 | 12:00 PM - 12:45 PM IST
Over the last five years, the ways consumers communicate, learn about products, and make purchasing decisions have fundamentally changed. There are now 90 million online consumers in India, the fastest-growing smartphone market in the world.
To meet customer expectations, every interaction, whether with an employee or a system, must be executed in context of everything known about the customer – from structured data – orders and payment history, to unstructured data – social media posts and browsing behaviour. Tata Housing understood that traditional CRM is not equipped for this new environment. Hence, they opted for a dynamic CRM with SAP Hybris. Join us for this webinar to learn more on how TATA housing opted for Hybris service.