The automotive industry is set to change more in the next 5 years than in the past 50. The Indian auto-industry is at the helm of this change by becoming the 4th largest in the world with sales increasing 9.5 per cent year-on-year. Several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in the two-wheeler and four wheeler market in the world by 2020. Disruptions in propulsion technology and infrastructure, the advent of new mobility business models, innovative manufacturing techniques, and connected ecosystems are fundamentally reshaping the needs and demands of customers.

How can you successfully turn these seismic changes into a competitive advantage? By placing intelligent technologies like Artificial Intelligence (AI) and Machine Learning (ML) at the heart of your automotive business. Use real-time information to operate with less risk and more reward, and create an intelligent enterprise, with SAP S/4HANA.


Digital Smart Automotive: Design and develop innovations that combine vehicles and physical products/accessories with sensors and software. Provide individualized products and vehicles to consumers to increase customer satisfaction.

Digital Supply Chain and Connected Automotive Manufacturing: Intelligently connect the supply chain and shop floor to the business. Quickly deal with external impulses, such as short-term demand and supply fluctuations or changes in configuration.

Connected Networks: The automotive value chain starts with component manufacturers, value adding assembly partners, OEMs, Dealers and Service dealers. All of these immensely benefit when they are part of a connected Network and exchange relevant information between and across the value chain”.

Customer Centricity: Transform the buying experience and give each customer an individualized experience throughout the entire lifecycle of the relationship. Deepen relationships with customers to strengthen brand loyalty, promote customer retention, and provide key insights into the market’s next move.

New Business Models and Mobility Services: Provide complimentary and innovative solutions and services to vehicle purchasing and leasing. Attract new customers who value flexible, convenient, and environmentally conscious choices.

Kickstart your journey to the intelligent enterprise with a complimentary copy of your Automotive industry roadmap. And register for the SAP Discover Virtual Summit on 16th May, 2019.
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